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Our Story

Our Story

I'm Francesca Kennedy the founder of Ix (pronounced "eye ex") Style. Ix is the Mayan word for water.

For every purchase, Ix donates to provide clean drinking water to children in Guatemala where my family is originally from.
In 2010, I was inspired to help after seeing the once beautiful Lake Atitlan in Guatemala that I was baptized in and swam in as a child overrun with blue green algae and a new generation of children collecting the contaminated water to drink.

NASA called it one of the worst natural disasters to occur in our lifetime. You could see the contamination from space (below is a photo of the contamination from space)!

By chance on that trip in 2010, I bought & read a little book called Start Something That Matters by TOMS' founder Blake Mycoskie...little did I know it was about to change my life!
When I arrived to Lake Atitlan on that trip and I saw children collecting the contaminated water and I knew I had to do something to help........to Start Something That Matters...so that's exactly what I did! Inspired by the local Mayan textiles and leather craftsmanship, Ix Style was created.